Evaluating food quality is a complex process since it relies on numerous criteria historically grouped into four main types: nutritional, sensorial, practical and hygienic qualities. They may be completed by other emerging preoccupations such as the environmental impact, economic phenomena, etc. However, all these aspects of quality and their various components are not always compatible and their simultaneous improvement is a problem that sometimes has no obvious solution, which corresponds to a real issue for decision making. This paper proposes a decision support method guided by the objectives defined for the end products of an agrifood chain. It is materialised by a backward chaining approach based on argumentation.