Digital Signature Algorithm (DSA) (resp. ECDSA) involves modular exponentiation (resp. scalar multiplication) of a public and known base by a random one-time exponent. In order to speed-up this operation, well-known methods take advantage of the memorization of base powers (resp. base multiples). Best approaches are the Fixed-base Radix-R method and the Fixed-base Comb method. In this paper we present a new approach for storage/online computation trade-off, by using a multiplicative splitting of the digits of the exponent radix-R representation. We adapt classical algorithms for modular exponentiation and scalar multiplication in order to take advantage of the proposed exponent recoding. An analysis of the complexity for practical size shows that our proposed approach involves a lower storage for a given level of online computation. This is confirmed by implementation results showing significant memory saving, up to 3 times for the largest NIST standardized key sizes, compared to the state of the art approaches.